/* ===== Общие стили внутренних страниц new.nevidimka.pro ===== */
:root{
  --ink:#1A2540;--ink-2:#34415C;--blue:#2A5BD7;--blue-hover:#1F49B5;--blue-soft:#EEF3FE;
  --bg-soft:#F8F9FB;--line:#E5EAF0;--muted:#5A6770;--muted-2:#8A98A6;--white:#fff;
  --tg:#229ED9;--wa:#25D366;--max:#6E5BFF;--maxw:1140px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;font-size:17px;line-height:1.6;color:var(--ink);background:var(--white);-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
h1,h2,h3{line-height:1.14;letter-spacing:-.02em;font-weight:800}

/* messenger buttons */
.msg-btns{display:flex;gap:12px;flex-wrap:wrap}
.msg-btn{display:inline-flex;align-items:center;gap:9px;padding:13px 22px;border-radius:8px;font-weight:600;font-size:15px;color:#1A2540;background:transparent;border:1.5px solid #d8deea;transition:.15s}
.msg-btn svg{width:20px;height:20px;display:block}
.msg-btn img{width:20px;height:20px;display:block;border-radius:5px}
.msg-btn:hover{transform:translateY(-1px)}
.msg-btn.tg{border-color:#229ED9}.msg-btn.tg svg{fill:#229ED9}.msg-btn.tg:hover{background:#229ED9;color:#fff}.msg-btn.tg:hover svg{fill:#fff}
.msg-btn.wa{border-color:#25D366}.msg-btn.wa svg{fill:#25D366}.msg-btn.wa:hover{background:#25D366;color:#fff}.msg-btn.wa:hover svg{fill:#fff}
.msg-btn.max{border-color:#6E5BFF}.msg-btn.max:hover{border-color:#5847e0}
.final .msg-btn{color:#fff}.final .msg-btn.tg svg,.final .msg-btn.wa svg{fill:#fff}
@media(max-width:600px){
  .msg-btns{flex-wrap:nowrap;gap:8px}
  .msg-btn{flex:1;gap:0;justify-content:center;padding:13px 6px;font-size:14px;color:#fff}
  .msg-btn svg,.msg-btn img{display:none}
  .msg-btn.tg{background:#229ED9;border-color:#229ED9}
  .msg-btn.wa{background:#25D366;border-color:#25D366}
  .msg-btn.max{background:#6E5BFF;border-color:#6E5BFF}
}

/* header */
.msg-ic{display:inline-flex;align-items:center;justify-content:center;transition:.15s}
.msg-ic svg{width:32px;height:32px;display:block;fill:currentColor}
.msg-ic img{width:32px;height:32px;display:block;border-radius:8px}
.msg-ic.tg{color:#229ED9}.msg-ic.wa{color:#25D366}
.msg-ic:hover{transform:translateY(-1px);opacity:.85}
header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:24px}
.logo{display:flex;align-items:center;gap:11px;font-weight:800;letter-spacing:-.02em}
.logo-mark{flex:0 0 auto;height:36px;width:auto;display:block}
.logo > span{display:block;font-size:26px;line-height:1.02}
.logo small{display:block;font-size:11px;font-weight:500;color:var(--muted-2);letter-spacing:.005em;margin-top:3px;line-height:1;white-space:nowrap}
.nav-links{display:flex;gap:4px;align-items:center;font-size:15px}
.nav-links>a,.has-drop>.top{display:inline-flex;align-items:center;gap:5px;padding:10px 13px;border-radius:8px;font-weight:500;color:var(--ink-2);cursor:pointer}
.nav-links>a:hover,.has-drop:hover>.top,.has-drop.open>.top{color:var(--blue);background:var(--blue-soft)}
.ch{font-size:10px;opacity:.6;transition:.15s}
.has-drop.open .ch{transform:rotate(180deg)}
.has-drop{position:relative}
.drop{position:absolute;top:calc(100% + 8px);left:0;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 18px 44px rgba(26,37,64,.14);padding:10px;display:none;z-index:60;min-width:256px}
.drop::before{content:"";position:absolute;top:-14px;left:0;right:0;height:14px}
.has-drop:hover .drop,.has-drop.open .drop{display:block}
.drop a{display:block;padding:9px 14px;border-radius:8px;font-size:15px;color:var(--ink-2);white-space:nowrap;font-weight:500}
.drop a:hover{background:var(--blue-soft);color:var(--blue)}
.drop .see-all{color:var(--blue);font-weight:700;border-top:1px solid var(--line);margin-top:6px;padding-top:13px}
.nav-ic{display:flex;gap:12px;align-items:center}
.burger{display:none;background:none;border:none;width:42px;height:42px;cursor:pointer;color:var(--ink);align-items:center;justify-content:center;padding:0}
.burger svg{width:26px;height:26px}
@media(max-width:900px){
  .burger{display:inline-flex}
  .nav-links{position:absolute;top:74px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;gap:0;padding:6px 0;display:none;box-shadow:0 14px 28px rgba(26,37,64,.10)}
  .nav-links a{padding:15px 28px;font-size:17px}
  .nav-links>a{width:100%;justify-content:flex-start;border-radius:0}
  header.menu-open .nav-links{display:flex}
  .has-drop{width:100%}
  .has-drop>.top{width:100%;padding:15px 28px;font-size:17px;justify-content:space-between;border-radius:0}
  .has-drop>.top .ch{padding:10px;margin:-10px -10px -10px 0;font-size:13px}
  .has-drop:hover>.top{background:transparent}
  .drop{position:static;display:none;box-shadow:none;border:none;border-radius:0;padding:0;min-width:0;background:var(--bg-soft)}
  .drop::before{display:none}
  .has-drop:hover .drop{display:none}
  .has-drop.open .drop{display:block}
  .drop a{padding:12px 42px;font-size:16px}
  .drop .see-all{margin:0;border-top:none;padding:12px 42px}
}
@media(max-width:560px){
  .nav{gap:10px;height:64px}
  .logo{padding-block:6px}.logo-mark{height:34px}
  .logo > span{display:none}
  .nav-ic{gap:8px}.msg-ic svg,.msg-ic img{width:25px;height:25px}
  .burger{width:34px;height:34px}.burger svg{width:23px;height:23px}.nav-links{top:64px}
}

/* inner page */
.ipage{padding:46px 0 0}
.crumbs{font-size:14px;color:var(--muted-2);margin-bottom:20px}
.crumbs a:hover{color:var(--blue)}
.ihero{max-width:840px}
.ihero h1{font-size:44px;margin-bottom:18px}
.ihero .lead{font-size:20px;color:var(--muted);margin-bottom:26px}
.ihero .lead b{color:var(--ink);font-weight:700}
.ihero-note{font-size:14px;color:var(--muted-2);margin-top:16px}
.content{max-width:840px;padding:30px 0 10px}
.content h2{font-size:28px;margin:42px 0 14px}
.content h3{font-size:20px;margin:26px 0 8px}
.content p{margin-bottom:14px}
.content p b{font-weight:700}
.content ul{list-style:none;margin:0 0 18px}
.content ul li{position:relative;padding-left:28px;margin-bottom:11px}
.content ul li::before{content:"";position:absolute;left:6px;top:11px;width:7px;height:7px;border-radius:50%;background:var(--blue)}
.content ul li b{font-weight:700}

/* price list */
.prices{border:1px solid var(--line);border-radius:16px;overflow:hidden;margin:18px 0 8px}
.prices .grp{background:var(--bg-soft);font-weight:700;font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted-2);padding:11px 20px;border-bottom:1px solid var(--line)}
.prices .row{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:14px 20px;border-bottom:1px solid var(--line)}
.prices .row:last-child{border-bottom:none}
.prices .row b{font-weight:700;color:var(--blue);white-space:nowrap}

/* steps */
.steps{counter-reset:st;list-style:none;margin:20px 0 8px}
.steps li{position:relative;padding:2px 0 20px 56px;margin:0}
.steps li::before{counter-increment:st;content:counter(st);position:absolute;left:0;top:-2px;width:36px;height:36px;border-radius:50%;background:var(--blue-soft);color:var(--blue);font-weight:800;font-size:16px;display:grid;place-items:center}
.steps li b{display:block;margin-bottom:3px}
.steps li span{color:var(--muted)}

/* note */
.note-box{background:var(--blue-soft);border-radius:16px;padding:22px 26px;margin:26px 0;font-size:17px}

/* final cta */
.final{background:var(--ink);color:#fff;text-align:center;padding:74px 0;margin-top:56px}
.final h2{margin-bottom:16px;font-size:30px}
.final p{color:#aeb9cc;font-size:18px;max-width:620px;margin:0 auto 28px}
.final .msg-btns{justify-content:center}

/* footer */
footer{background:#10182b;color:#8A98A6;padding:44px 0;font-size:14px}
.foot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:18px;align-items:center}
.foot a{color:#c9d2e0}
@media(max-width:600px){.foot{flex-direction:column;align-items:flex-start;gap:10px;text-align:left}}

@media(max-width:680px){
  .ihero h1{font-size:32px}
  .ihero .lead{font-size:18px}
  .content h2{font-size:24px}
  .final h2{font-size:25px}
}

/* ── Кейсы: обложка, скрины, статы, видео ── */
.ihero-img{margin:22px 0 0;border-radius:18px;overflow:hidden;max-width:860px;border:1px solid var(--line)}
.ihero-img img{width:100%;display:block}
.content .cfig{margin:24px 0}
.content .cfig img{width:100%;max-width:680px;border-radius:14px;border:1px solid var(--line);display:block}
.chero-fact{display:flex;align-items:center;gap:18px;margin:22px 0 0;padding:20px 26px;background:var(--blue-soft);border-radius:16px;max-width:560px}
.chero-fact .num{font-size:48px;font-weight:900;line-height:1;color:var(--blue);letter-spacing:-1px;white-space:nowrap}
.chero-fact .lbl{font-size:15px;color:var(--muted);line-height:1.35}
.cfacts{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px;margin:24px 0}
.cfacts .cf{padding:18px;border:1px solid var(--line);border-radius:14px;background:#fff}
.cfacts .cf .num{font-size:28px;font-weight:900;color:var(--ink);line-height:1.08}
.cfacts .cf .lbl{font-size:13.5px;color:var(--muted);margin-top:7px;line-height:1.35}
.cclient-logo{margin:18px 0 6px}
.cclient-logo img{height:50px;width:auto;display:block}
.ytlite{position:relative;max-width:680px;aspect-ratio:16/9;margin:24px 0;border-radius:14px;border:1px solid var(--line);background-size:cover;background-position:center;cursor:pointer;overflow:hidden}
.ytlite-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:74px;height:52px;background:rgba(0,0,0,.55);border-radius:14px;transition:background .2s}
.ytlite-play::after{content:"";position:absolute;left:52%;top:50%;transform:translate(-50%,-50%);border-style:solid;border-width:11px 0 11px 19px;border-color:transparent transparent transparent #fff}
.ytlite:hover .ytlite-play{background:#ff0000}
.ytlite iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
@media(max-width:560px){.chero-fact{flex-direction:column;gap:6px}.chero-fact .num{font-size:38px}}
/* Кейс: таймлайн «как всё прошло» */
.ctimeline{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:26px 0 4px}
.ctimeline .tl{border:1px solid var(--line);border-radius:14px;padding:16px;background:#fff;border-top:3px solid var(--blue)}
.ctimeline .tl .n{font-size:12.5px;font-weight:800;color:var(--blue);letter-spacing:.4px;text-transform:uppercase}
.ctimeline .tl .tt{font-weight:700;font-size:15px;margin-top:7px;line-height:1.32;color:var(--ink)}
@media(max-width:680px){.ctimeline{grid-template-columns:1fr 1fr}}
@media(max-width:430px){.ctimeline{grid-template-columns:1fr}}
/* Кейс: цитата-хук */
.cquote{margin:30px 0;padding:22px 28px;border-left:4px solid var(--blue);background:var(--blue-soft);border-radius:0 14px 14px 0;font-size:21px;font-weight:600;line-height:1.45;color:var(--ink)}
@media(max-width:560px){.cquote{font-size:18px;padding:18px 20px}}
/* Кейс: пресс-кит (карточки СМИ со ссылками) */
.press-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(258px,1fr));gap:14px;margin:18px 0}
.press-card{position:relative;display:block;border:1px solid var(--line);border-radius:14px;padding:16px 18px;background:#fff;text-decoration:none;transition:border-color .18s,box-shadow .18s,transform .18s}
.press-card:hover{border-color:var(--blue);box-shadow:0 10px 28px rgba(42,91,215,.13);transform:translateY(-2px)}
.press-card .po{font-weight:800;color:var(--ink);font-size:15px}
.press-card .ph{color:var(--muted);font-size:13.5px;line-height:1.45;margin-top:6px}
.press-card .pa{position:absolute;top:14px;right:14px;color:var(--muted-2);opacity:.6;transition:.18s}
.press-card:hover .pa{color:var(--blue);opacity:1;transform:translate(2px,-2px)}
/* Кейс: рекомендации со ссылкой в Telegram */
.tg-recs{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin:20px 0 28px;align-items:start}
.tg-rec{display:flex;flex-direction:column;gap:14px}
.tg-rec-img{display:block;border:1px solid var(--line);border-radius:14px;overflow:hidden;text-decoration:none}
.tg-rec-img img{width:100%;display:block}
.tg-rec-btn{display:inline-flex;align-items:center;gap:8px;background:#229ED9;color:#fff;font-weight:600;font-size:14px;padding:11px 16px;border-radius:12px;text-decoration:none;transition:background .18s,transform .18s;align-self:flex-start}
.tg-rec-btn:hover{background:#1b87bb;transform:translateY(-1px)}
.tg-rec-btn svg{width:18px;height:18px;fill:currentColor;flex:0 0 auto}
@media(max-width:760px){.tg-recs{grid-template-columns:1fr;max-width:460px}}

/* ── Страница услуги: чек-лист «что получите» ── */
.content ul.checks{display:grid;grid-template-columns:1fr 1fr;gap:14px 30px;margin:22px 0 8px;list-style:none;padding:0}
.content ul.checks li{position:relative;padding-left:36px;margin-bottom:0;line-height:1.5}
.content ul.checks li::before{content:"";position:absolute;left:0;top:1px;width:24px;height:24px;border-radius:50%;background:var(--blue-soft) url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%232A5BD7' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'><path d='M5 13l4 4L19 7'/></svg>") center/14px no-repeat}
.content ul.checks li b{font-weight:700}
@media(max-width:680px){.content ul.checks{grid-template-columns:1fr;gap:13px}}

/* ── Доверие: СМИ (перенос с главной) ── */
.media-trust{text-align:center;margin:40px 0 4px;padding:34px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.media-trust .mt-h{font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--muted-2);margin-bottom:20px}
.media-row{display:flex;flex-wrap:wrap;gap:16px 34px;justify-content:center;align-items:center;margin:0 0 18px}
.media-row span,.media-row a{font-size:23px;font-weight:800;color:var(--muted-2);letter-spacing:-.02em}
.media-row a{transition:color .15s}
.media-row a:hover{color:var(--blue)}
.media-trust .mt-note{font-size:14px;color:var(--muted-2);max-width:620px;margin:0 auto}
.media-trust .mt-note a{color:var(--blue);font-weight:600;white-space:nowrap}
.media-trust .mt-note a:hover{text-decoration:underline}
/* СМИ: карточки с логотипом и темой публикации */
.smi-cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:14px;margin:24px 0 20px;text-align:left}
.smi-card{position:relative;display:block;border:1px solid var(--line);border-radius:14px;padding:18px;background:#fff;text-decoration:none;transition:border-color .18s,box-shadow .18s,transform .18s}
.smi-card:hover{border-color:var(--blue);box-shadow:0 10px 26px rgba(42,91,215,.12);transform:translateY(-2px)}
.smi-logo{display:flex;align-items:center;height:30px}
.smi-logo img{max-height:28px;max-width:150px;width:auto;object-fit:contain;filter:grayscale(1);opacity:.62;mix-blend-mode:multiply;transition:opacity .18s}
.smi-card:hover .smi-logo img{opacity:.92}
.smi-name{display:block;font-weight:800;font-size:18px;color:var(--ink);letter-spacing:-.01em}
.smi-cards.cols3{grid-template-columns:repeat(3,1fr)}
@media(max-width:820px){.smi-cards.cols3{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.smi-cards.cols3{grid-template-columns:1fr}}
.smi-topic{display:block;font-size:13px;color:var(--muted);margin-top:11px;line-height:1.4}
.smi-arr{position:absolute;top:15px;right:16px;color:var(--muted-2);font-size:14px;transition:color .18s,transform .18s}
.smi-card:hover .smi-arr{color:var(--blue);transform:translate(2px,-2px)}
@media(max-width:560px){.smi-cards{grid-template-columns:1fr 1fr;gap:10px}}
/* СМИ: ряд логотипов без тем (единый серый стиль) */
.smi-row{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:24px 36px;margin:22px 0 14px}
.smi-row a{display:flex;align-items:center;height:30px;transition:opacity .18s}
.smi-row img{max-height:30px;max-width:152px;width:auto;object-fit:contain;filter:grayscale(1);opacity:.55;mix-blend-mode:multiply}
.smi-row a:hover img{opacity:.92}
@media(max-width:560px){.smi-row{gap:16px 22px}.smi-row img{max-height:23px;max-width:116px}}
/* СМИ: крупный блок логотипов 3 в ряд (соц-доказательство под hero) */
.smi-logos{display:grid;grid-template-columns:repeat(3,1fr);gap:26px 18px;margin:22px auto 4px;max-width:760px;align-items:center;justify-items:center}
.smi-logos a{display:flex;align-items:center;justify-content:center;height:38px;width:100%;transition:opacity .18s}
.smi-logos img{max-height:38px;max-width:172px;width:auto;object-fit:contain;filter:grayscale(1);opacity:.6;mix-blend-mode:multiply}
.smi-logos a:hover img{opacity:.95}
.smi-all{display:inline-block;margin-top:8px;font-size:14px;font-weight:600;color:var(--blue)}
.smi-all:hover{text-decoration:underline}
@media(max-width:560px){.smi-logos{gap:18px 12px}.smi-logos img{max-height:28px;max-width:108px}}
/* СМИ: полный список публикаций (бейдж издания + тема) */
.press{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:8px 0}
.pub{display:flex;gap:14px;align-items:flex-start;border:1px solid var(--line);border-radius:14px;padding:16px 18px;transition:border-color .15s,box-shadow .15s,transform .15s;background:#fff}
.pub:hover{border-color:var(--blue);box-shadow:0 8px 22px rgba(42,91,215,.08);transform:translateY(-2px)}
.pub .src{flex:0 0 auto;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.03em;color:var(--blue);background:var(--blue-soft);padding:5px 9px;border-radius:6px;white-space:nowrap}
.pub .ti{font-size:15px;color:var(--ink);line-height:1.4}
@media(max-width:760px){.press{grid-template-columns:1fr}}